Human-Centred Research (+AI)

Format:
Teams Course Online or in-house.

Group Size:
4–10 participants
(Larger groups available on request)

Duration:
Flexible delivery options:

  • 2-hour weekly sessions

  • Half-day workshops

  • Full-day workshops

Delivered online or in-house.

Approach:

Each session combines:

  • Practical theory

  • Live demonstrations

  • Hands-on exercises

  • Reflection activities

  • Short post-session quizzes

Participants leave each session with tools they can immediately apply to their work.

Price:
Subject to group size

Learn how to uncover real user needs and turn insights into smarter products, services and strategies.

Human-Centred Research (+AI) equips teams and individuals with practical research techniques to deeply understand customers, employees and stakeholders.
Learn how to design and run research, analyse insights, and use AI-enabled tools to accelerate synthesis and discovery—so you can confidently solve the right problems.

Human-centred research is a foundational capability in modern innovation and design. It helps organisations gather meaningful insights from real people and use them to guide better decisions and experiences.

Problems This Course Solves

Many teams make decisions based on assumptions rather than evidence. This course helps participants overcome common research challenges such as:

  • Launching products or services without validating real user needs

  • Struggling to understand why customers or employees behave the way they do

  • Gathering feedback but failing to translate it into clear insights

  • Conducting research that feels time-consuming or unstructured

  • Difficulty presenting research findings in a way that influences decision-makers

  • Not knowing how AI tools can help accelerate research analysis and synthesis

Participants learn how to quickly uncover insights that lead to better products, services and experiences.

Learn more

What you’ll Learn

By the end of this course, participants will be able to:

  • Understand the principles of Human-Centred Design research

  • Design a practical research plan for real organisational challenges

  • Conduct interviews, observation and qualitative research methods

  • Identify patterns and insights from research data

  • Translate findings into actionable opportunities

  • Use AI-assisted tools to analyse research data faster

  • Communicate insights through compelling visual storytelling

  • Build empathy with customers, employees and stakeholders

Typical Outcomes

Participants leave the course with practical tools and outputs they can immediately apply in their work, including:

  • A structured research plan

  • Interview guides and research templates

  • Insight frameworks for analysing qualitative data

  • Synthesised user insights and opportunity areas

  • Research storytelling techniques for stakeholders

  • Confidence to run small-scale research projects independently

Organisational Benefits

Organisations that build Human-Centred Research capability can:

  • Reduce costly assumptions in product or service development

  • Identify unmet needs and new innovation opportunities

  • Make evidence-based strategic decisions

  • Improve customer and employee experiences

  • Increase alignment across teams using shared insights

  • Deliver services and products that people genuinely value

Ultimately, research capability enables organisations to solve the right problems before investing heavily in solutions.

Course Topics

Sessions typically explore practical Human-Centred Research techniques including:

  • Foundations of Human-Centred Research

  • Research planning and scoping

  • Qualitative research methods (interviews, observation, contextual inquiry)

  • Designing effective research questions

  • Synthesising insights from qualitative data

  • Creating personas and insight frameworks

  • Opportunity identification and problem framing

  • Research storytelling and visual insight communication

  • Using AI tools to support synthesis and insight discovery

Ideal for…

This course is ideal for:

  • Product, service and UX teams

  • Strategy and innovation teams

  • Customer experience (CX) professionals

  • HR and employee experience teams

  • Policy and service design teams in government

  • Consultants and facilitators

  • Leaders wanting stronger evidence-based decision making

No prior design or research experience is required.

About our instructors

EXP Studio instructors are experienced practitioners in Human-Centred Design, Service Design and organisational innovation.

They bring real-world experience from working with government, corporate and education sectors to design and deliver services, strategies and innovation programs.

Our instructors focus on practical application—helping participants learn methods they can immediately use in their own teams and projects.

Bring This Course to Your Team

This course can be delivered online or in-house and tailored to the needs of your organisation.

To discuss delivery options or request a proposal  contact EXP Studio.

Contact Us