Storytelling for Business

Format:
Teams Course Online or in-house.

Group Size:
4–10 participants
(Larger groups available on request)

Duration:
Flexible delivery options:

  • 2-hour weekly sessions

  • Half-day workshops

  • Full-day workshops

Delivered online or in-house.

Approach:

Each session combines:

  • Practical theory

  • Live demonstrations

  • Hands-on exercises

  • Reflection activities

  • Short post-session quizzes

Participants leave each session with tools they can immediately apply to their work.

Price:
Subject to group size

Turn ideas, insights and strategies into stories that people understand, remember and act on.

Great ideas often fail because they are communicated poorly. This practical course teaches individuals and teams how to use storytelling techniques to communicate insights, influence stakeholders, and bring strategies, products and services to life.

Participants learn how to craft clear, compelling narratives using human-centred storytelling techniques that make complex ideas simple, persuasive and memorable.

Problems This Course Solves

Many organisations struggle to communicate ideas clearly and persuasively.

Common challenges include:

  • Important insights from research failing to influence decision-makers

  • Strategy documents that are complex, abstract or difficult to understand

  • Presentations that lack engagement or emotional connection

  • Teams struggling to explain the value of projects or initiatives

  • Stakeholders disengaging from data-heavy reports

  • Innovative ideas being overlooked because they are not communicated effectively

Storytelling provides a powerful way to connect ideas with people, making information meaningful and memorable.

Learn more

What you’ll Learn

Participants will learn practical storytelling techniques used by leading organisations, designers and strategists to communicate ideas with clarity and impact.

You will learn how to:

  • Structure compelling narratives for presentations and strategy communication

  • Translate research insights into engaging stories

  • Communicate complex ideas in simple, human terms

  • Use storytelling to influence stakeholders and decision-makers

  • Create engaging presentations that people remember

  • Bring customer and employee experiences to life through narrative

  • Use visual storytelling techniques to strengthen communication

Typical Outcomes

By the end of the course, participants will be able to:

  • Communicate ideas and strategies with clarity and confidence

  • Present research insights in a compelling and memorable way

  • Build stronger engagement with stakeholders and leadership teams

  • Create presentations that inspire action

  • Tell customer and employee experience stories that drive empathy and understanding

  • Turn complex information into clear, engaging narratives

Organisational Benefits

Organisations that develop storytelling capability across their teams benefit from:

  • Stronger communication of strategy and vision

  • More persuasive presentations and project proposals

  • Greater impact from research and customer insights

  • Improved stakeholder engagement and alignment

  • Better adoption of innovation and change initiatives

  • More compelling communication across teams and departments

Storytelling turns information into influence.

Course Topics

Sessions may include:

  • Foundations of storytelling for business

  • The psychology of stories and why they influence people

  • Story structures used in strategy, design and innovation

  • Turning research insights into compelling narratives

  • Storytelling for presentations and stakeholder communication

  • Customer and employee journey storytelling

  • Visual storytelling techniques

  • Storyboarding ideas and concepts

  • Communicating innovation and change

  • Using AI tools to support storytelling and narrative development

Ideal for…

This course is ideal for individuals and teams who need to communicate ideas clearly and influence others.

Typical participants include:

  • Strategy and innovation teams

  • Product and service design teams

  • Customer experience and employee experience teams

  • Project and program managers

  • Policy and government teams

  • Consultants and advisors

  • Leaders who need to communicate vision and strategy effectively

About our instructors

This course is delivered by experienced Human-Centred Design practitioners from EXP Studio.

EXP Studio specialises in Human-Centred Design, service design and innovation capability building. Our instructors have worked with organisations across government, education, finance and industry to help teams understand people’s needs, design better services, and communicate ideas more effectively.

Courses combine practical frameworks with hands-on exercises so participants leave with tools they can immediately apply in their work.

Bring This Course to Your Team

This course can be delivered online or in-house and tailored to the needs of your organisation.

To discuss delivery options or request a proposal  contact EXP Studio.

Contact Us