How to grow your business using Human-Centred Innovation
An essential guide to help time-poor micro and small businesses increase revenue, save costs and thrive
Course Overview
This course is ideal for Micro and Small Businesses Owners, Start-up Founders, Entrepeneurs, Service Based Business Owners and team leads in marketing, strategy or product teams, who are growth-minded but feel stuck, overwhelmed, or unsure how to innovate without large budgets or teams.
Using proven Human Centred Design, Design Thinking and Lean Innovation techniques, the course will give you a toolkit to better understand business, customer and employee problems and generate and test ideas resulting in reduced operational costs, increased profitability and exceptional customer experiences for products and services.
Course Outcomes
Practical tools to create new value for customers, make better decisions, and evolve their offerings without expensive consultants.
A repeatable, customer-centred innovation approach to test, pivot, and grow.
Fresh ways to design meaningful, competitive services and grow word-of-mouth referrals.
Learn speedy visualisation techniques to understand what's working and what's not working in your business
Quickly identify problems and test assumptions with end users of your products and services
Get customer insights that drive smarter business decisions
Speedily generate, test prioritise ideas to enhance your business
Use lean start-up techniques to set up a roadmap for success
Course Format: Duration: 2 hours a week for 4 weeks
Next Course: Coming Soon
Cost: $490
What you get…
An EXP Studio Human-Centred Innovation Workbook
EXP Studio Human-Centred Innovation Templates (Full Course)
Completion Certificate
Post-Course mentoring and project guidance available upon request.
Don’t miss out on this opportunity to identify new opportunities to generate revenue, reduce operational costs and create exceptional product and service experiences.
Who’s the course for?
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Micro and Small Business Owners (1 to 20 staff)
Businesses that need to grow but are struggling with day-to-day operations and ways to stay relevant or attract/retain customers.
Ideal sectors: Retail, health & wellness, creative services, hospitality, professional services, trades, education. -
Startup Founders and Early-Stage Entrepreneurs
Businesses uncertain about product-market fit; struggling with customer insight and validation.
Ideal Industries: Tech, education, social impact, health, services. -
Service-Based Business Owners
Businesses experiencing commoditisation, client churn and have difficulty standing out.
Ideal industries: Coaching, consulting, finance, legal, NDIS, education, digital services. -
Team Leads in Small Strategy, Product or Marketing Teams (SMEs)
Those who want to introduce innovation but lack structure or buy-in.
People Interested in tools to better engage customers and guide internal innovation projects.
Your Instructor
Neil Simpson
Known for his passion for teaching Human-Centred Design, Neil is a seasoned design practitioner, educator and mentor. With a creative background in music, publishing and advertising he has nearly three decades of experience as a Human-Centered Innovation specialist in Europe and Australia.
He’s worked as a user researcher, designer, design leader and strategist on over 150 products and services for private and public organisations including Officeworks, The Department of Health and Aged Care, Austrade, Origin Energy, NBN, ANZ, Nike and Apple. He’s also had the pleasure of working alongside some of the best designers, innovators and educators in the field.
Neil is an award winning mentor and has worked with well over 600 professionals in Human Centred Design and Innovation.
Need some guidance?
Schedule a 30 minute chat with one of our friendly course advisors to discuss how Human-Centered Innovation can strategically benefit your business.