The Art of Ideation & Prototyping

Equip functional teams and individuals in your organisation with Human-Centered Design skills to creatively generate ideas that solve problems.

Learn how to quickly create prototypes for products and services to test with end users that will save delivery costs and create exceptional user experiences.

The course emphasises the importance of introducing creativity into daily tasks and will help grow a culture of innovation within the workplace.

Topics

  • Art vs Creativity vs Design

  • Design Thinking fundamentals

  • Understanding problem spaces

  • Validating assumptions with users

  • Idea generation techniques

  • Why prototyping matters

  • Prototyping methods and tools

  • Iteration and testing

  • Remote facilitation techniques

  • Fostering innovation within teams

Format:
Teams Course Online or in-house.

Group Size:
4–10 participants
(Larger groups available on request)

Duration:
Flexible delivery options:

  • 2-hour weekly sessions

  • Half-day workshops

  • Full-day workshops

Delivered online or in-house.

Approach:

Each session combines:

  • Practical theory

  • Live demonstrations

  • Hands-on exercises

  • Reflection activities

  • Short post-session quizzes

Participants leave each session with tools they can immediately apply to their work.

Price:
On request

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Problems This Course Solves

Many teams struggle to move from analysis to action when solving complex problems.

This course helps organisations that are experiencing:

  • Lots of discussion but few practical ideas emerging

  • Teams jumping to solutions without understanding the problem

  • Projects progressing too far before ideas are tested with users

  • Expensive delivery cycles caused by late-stage changes

  • Teams that want to innovate but lack practical tools

Participants learn structured methods to generate ideas, test them early, and improve solutions before significant resources are committed.

“If at first the idea is not absurd, then there is no hope for it.”

Maybe Einstein

Ideal for…

This course is designed for teams and individuals who want practical creative tools to improve their work.

Common participants include:

  • Business Analysts

  • Project and Change teams

  • Product teams

  • Strategy and innovation teams

  • Policy or service delivery teams

  • Functional specialists working on complex problems

No prior design experience is required.

Typical Outcomes

After the course, teams are better able to:

  • Generate higher quality ideas that respond to real user needs

  • Test concepts earlier, reducing project risk and delivery costs

  • Move from discussion to action and experimentation

  • Improve collaboration across functions when solving problems

  • Apply Human-Centred Design tools in day-to-day work

  • Build momentum toward a more innovative team culture

About our instructors

EXP Studio training is led by practitioners with deep experience applying Human-Centred Design and service design in real organisational contexts.

The focus is practical: helping teams move beyond theory and apply design methods to real challenges in strategy, policy, product development and service delivery. Courses draw on experience working with organisations across government, corporate and small business sectors.

Organisational Benefits

Organisations that build ideation and prototyping capability often see:

  • Faster development of new ideas and improvements

  • Reduced delivery risk through early testing

  • Greater cross-team collaboration

  • Increased confidence in tackling complex challenges

  • A stronger culture of experimentation and innovation

Bring This Course to Your Team

This course can be delivered online or in-house and tailored to the needs of your organisation.

To discuss delivery options or request a proposal  contact EXP Studio.

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